Programmatic Advertising will surely make an appearance. This article looks interesting from Forbes https://www.forbes.com/sites/brucerogers/2019/07/11/the-future-of-programmatic-advertising-qa-with-xaxis-ceo-nicolas-bidon/#26dfe6ca3af1
- This is about Xaxis, the biggest programmatic media and tech platform in the world
- working with 3,300 brands in 47 markets and produces more than $1 billion in revenue annually
- In the interview they discuss
- They work with companies to make their own algorithms for successful marketing
Multiple ways as well,starting from the beginning of the section, I plan on talking about a few points made in the section, with hopefully some outside information backing it up. It would be interesting to include this https://www.facebook.com/facebookmedia/blog/working-to-stop-misinformation-and-false-news
Which is facebook’s own means to get rid of and destroy incentive for fake news. This quote “When it comes to fighting false news, one of the most effective approaches is removing the economic incentives for traffickers of misinformation. We’ve found that a lot of fake news is financially motivated. These spammers make money by masquerading as legitimate news publishers and posting hoaxes that get people to visit their sites, which are often mostly ads” is a good example that they are self aware of the money these types of people make. The things that they say they are going to do are:
- Better identifying false news through our community and third-party fact-checking organizations so that we can limit its spread, which, in turn, makes it uneconomical.
- Making it as difficult as possible for people posting false news to buy ads on our platform through strict enforcement of our policies.
- Applying machine learning to assist our response teams in detecting fraud and enforcing our policies against inauthentic spam accounts.
- Ad tech’s push of user data through opaque systems, and in some cases deposit malware onto readers’ devices, threatens reader privacy and safety and can further damage publishers’ reputations.
- Ad tech and its metrics have been found to alter the internal production of news, which may be at odds with classic journalistic commitments to objective coverage
- I’m interpreting this as news sources picking more topics that will grab people’s attention
- Ad tech is plagued with fraud in the form of bot viewing
- Advertising undergirds the economy of the internet.***
- Journalism schools little attention is paid to the political economy of advertising on news sites. The user experience across devices, the loss of control over what’s displayed on publisher sites, and how this loss may impact brand reputation have all gone understudied by professional journalism curricula.
- The researchers found a 75 percent reduction in the amount of fake news being shared after Facebook rolled out a new advertising system designed to intercept “fake” news articles that contain “deceptive, false, or misleading content
- Facebook groups help perpetuate fake news in two ways: They serve as “echo chambers” where members “like” posts from other users that reinforce their views or opinions; and they act as a dissemination tool when members share posts made in the group with their own wider social networks.
- The actions of platforms such as Facebook in regulating advertising do seem to have had an effect on the volume of fake news